“Most elections are won by fewer than 10 percentage points.” This statement was a really interesting fact to me. I did not know that how easy an election can be swung to other side. In my opinion, Obama’s targeting on younger voters was the smartest strategy. If you look at the population of America based on age, around 50% of it is ages between 18 and 45, and more than 70% of them use cell phones. Therefore, Obama’s campaign strategy worked out very well, and he collected majority votes from many younger voters and older people too.
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